Behavioral marketing and demographic targeting through PPC ads is slowly being considered an "invasion of privacy." To combat this, Mozilla has launched a new feature that allows users to easily "Opt out" of advertising agencies having access to their browser...
Continue Reading PPC Hero Video Blog #4: Demographic Targeting
Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic...
Continue Reading Why and How You Should Rethink Ad Writing and Bidding Strategies
For a while now, behavioral marketing has been under the intense scrutiny of several internet watchdog groups, as well as the Federal Trade Commission, in regards to heightened concern over privacy laws. And recently, this criticism has intensified, leading to...
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t...
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting
Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences. Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of...
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