Caleb

The What, Why, and How on Low Search Volume Keywords

January 17, 2011 By Caleb

However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind...

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PPC Hero Video Blog #1: Optimizing your Landing Page

December 16, 2010 By Caleb

PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise...

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PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices

December 13, 2010 By Caleb

Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in...

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The PPC Audit: Rewards for a Critical Eye

October 28, 2010 By Caleb

Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be...

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Our Greatest Hits for August 2010

September 2, 2010 By Caleb

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Jen...

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Our Greatest Hits for July 2010

August 5, 2010 By Caleb

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How to Make Your Summer PPC Campaigns Sun-sational

July 6, 2010 By Caleb

Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating...

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Our Greatest Hits for June 2010

July 1, 2010 By Caleb

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Our Greatest Hits for May 2010

June 3, 2010 By Caleb

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