Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
Continue Reading Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion.
Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter the education or enthusiasm, if you haven’t worked in a field, you start at the beginning.
Continue Reading Entry Level Applicants: Where Do We Even Start?
Testing is an integral part of any successful campaign. Read this case study regarding our test for ecommerce landing pages.
Continue Reading The Tale Of 2 Landing Pages: An Ecomm Fable
Learn how to locate optimization opportunities and make changes that deliver positive results with Carrie Albright and Jacob Fairclough at the PPC Hero Live Summit!
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report.
Continue Reading Use These 2 Excel Tools To Find Your Next Keyword Target
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
Continue Reading Paid Search Budgeting For 2016: Estimating Your Best Budgets
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
Continue Reading New Google Shopping Insights Tool – Treasure Or Time Waster?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
Continue Reading Are Multi-Channel Efforts Undermining Your PPC?
Although you may still be recovering from back to school, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season!
Continue Reading The Pre-Holiday Planning Guide You Can’t Afford To Miss
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
Continue Reading Service Provider Problems? 4 Areas To Consider Before Firing Them
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