This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. To add to this, today we’ll take a...
Continue Reading Zombie Keywords: Has Your Top Performing Term Officially Died?
The more PPC managers I’ve gotten to know, the more I realize that all nerds are not created equal. We talk of Analytics and Excel, and we use the term “pivot tables” a lot. And if you’ve ever tried and...
Continue Reading Pivot Tables Made Easy: The Last Demo You’ll Need
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks...
Continue Reading Dear Diary, Hero Conf 2014 Is Gonna Change My Life
One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day...
Continue Reading Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO...
Continue Reading SCHEME: The Easy Acronym For Pitching Branded PPC
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into...
Continue Reading A Double-Take: Why You Need Call Tracking Now.
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their...
Continue Reading 9 Solutions To Your Disapproved Remarketing Lists
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Labels In The AdWords Editor! Is It But A Dream?
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your...
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced...
Continue Reading Why You Have To Get Used To Universal Analytics
We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you’re peering...
Continue Reading Demystifying Universal Analytics: An Introduction To The Upgrade
This month's series will be centered around helping you prepare your PPC accounts for the holidays. Even if you're not necessarily selling goods people would buy for gifts, you still need to know how to take advantage of the extra...
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