This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show...
Continue Reading One More Moving Part To Ad Rank – Don’t Get Left Behind!
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include...
Continue Reading How New Shopping Campaigns Are Giving PLAs A Jolt!
We’ve seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you’ve not yet begun planning for how to manage your...
Continue Reading 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
Continue Reading How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All...
Continue Reading Optimizing What You Can’t See: The Lead Quality Challenge
Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet...
Continue Reading Stop Wasting Time On MCC Data With Cross-Account Conversions
So how can Event Tracking help you increase your understanding of your PPC traffic? Event tracking allows you to place code in various elements of your page. Examples of this are videos, chat boxes, banner ads on your landing page,...
Continue Reading 3 Events You Must Start Tracking In Analytics
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example...
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our...
Continue Reading Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to...
Continue Reading New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
Continue Reading Refresh Your Ad Testing With 4 New Analyses
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn’t mean you...
Continue Reading 10 (okay, 11) Point Check List To Ensuring Ad Health
Save time and Become the Hero with updates from PPC Hero in your inbox!
