In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that...
Continue Reading 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work...
Continue Reading Getting Intimate With Keyword-Level Bidding Strategies
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for....
Continue Reading Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question...
Continue Reading Evaluating Your Keywords With The CPL Matrix
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns...
Continue Reading The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We...
Continue Reading Bing Helps You Improve How You Match Your SQRs
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like...
Continue Reading The Power of Universal Analytics In the Palm of Your Hand
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value...
Continue Reading Google Grants Us Mobile Specific Value Tracking
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that...
Continue Reading “Big Facebook Reveal” Actually IS Pretty Big News!
When big changes, like Google’s Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict...
Continue Reading 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
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