Cassie Oumedian

With over 10 years of PPC agency experience, paid social and analytics, Cassie is our Hanapin Associate Director of Services, Growth and Blogger. Cassie has had the opportunity to work on some Fortune 500 SEM accounts in several verticals including: Technology, Travel, Retail, Automotive, Insurance, Health and many other industries. Her PPC expertise includes Google Ads, Bing, Yahoo, Facebook, Social and Programmatic. Cassie oversees our social and analyst teams while managing PPC accounts with spend from $2K to over six-figure monthly budgets world-wide. Find her on twitter @cass_oumedian or on her Google+.

3 Killer Strategies for Custom Affinity Audience Campaigns

August 19, 2019 By Cassie Oumedian

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

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The Lowdown on Display Select Keywords

June 1, 2018 By Cassie Oumedian

Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.

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Decoding The PPC Bid Management Technology Matrix

June 30, 2017 By Cassie Oumedian

Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.

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Social Media Demographic Strategy Tips for 2017

December 6, 2016 By Cassie Oumedian

Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!

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How Dynamic Keyword Insertion Helped Increase Impression Share By 36%

July 6, 2016 By Cassie Oumedian

Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.

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