As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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Don’t Miss These 5 Twitter Targeting Tactics In 2016
Social Media investments will grow faster than any other interactive channel through 2019. Here are 5 Twitter Targeting tactics you don't want to miss in 2016.
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5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
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How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
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PPC Strategy Through Expansion And Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.
Strategic Tools Your PPC Agency Should Be Providing – Part 2
Using focus group feedback, we have implemented new processes to create additional value for our clients.
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3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be dull. Here we will reveal 3 Facebook lead gen strategies to breathe life into your account.
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Strategic Tools Your PPC Agency Should Be Providing
While performance is a big part of the PPC relationship, what can provide value beyond just the numbers is the communicating strategy and account insights.
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7 Must Have Reports To Create In AdWords Report Editor
AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.
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Everything You Need To Know About PPC Conversion Tracking
Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.
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How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification
If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.
