Cassie Oumedian

With over 10 years of PPC agency experience, paid social and analytics, Cassie is our Hanapin Associate Director of Services, Growth and Blogger. Cassie has had the opportunity to work on some Fortune 500 SEM accounts in several verticals including: Technology, Travel, Retail, Automotive, Insurance, Health and many other industries. Her PPC expertise includes Google Ads, Bing, Yahoo, Facebook, Social and Programmatic. Cassie oversees our social and analyst teams while managing PPC accounts with spend from $2K to over six-figure monthly budgets world-wide. Find her on twitter @cass_oumedian or on her Google+.

Audience Targeting – The 2016 PPC Trends To Watch

January 25, 2016 By Cassie Oumedian

As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.

Continue Reading Audience Targeting – The 2016 PPC Trends To Watch

5 Steps For Creating A Solid PPC Competitor Strategy

November 19, 2015 By Cassie Oumedian

Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.

Continue Reading 5 Steps For Creating A Solid PPC Competitor Strategy

How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account

October 15, 2015 By Cassie Oumedian

Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.

Continue Reading How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account

5 Ways Conversion Reporting Could Be Misleading Your Optimizations

September 30, 2015 By Cassie Oumedian

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.

Continue Reading 5 Ways Conversion Reporting Could Be Misleading Your Optimizations

PPC Strategy Through Expansion And Reviews

September 28, 2015 By Cassie Oumedian

Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.

Continue Reading PPC Strategy Through Expansion And Reviews

Strategic Tools Your PPC Agency Should Be Providing – Part 2

September 14, 2015 By Cassie Oumedian

Using focus group feedback, we have implemented new processes to create additional value for our clients.

Continue Reading Strategic Tools Your PPC Agency Should Be Providing – Part 2

3 Facebook Lead Gen Strategies That Will Blow Your Mind

September 10, 2015 By Cassie Oumedian

Creating digital strategies for lead gen accounts can sometimes be dull. Here we will reveal 3 Facebook lead gen strategies to breathe life into your account.

Continue Reading 3 Facebook Lead Gen Strategies That Will Blow Your Mind

Strategic Tools Your PPC Agency Should Be Providing

September 7, 2015 By Cassie Oumedian

While performance is a big part of the PPC relationship, what can provide value beyond just the numbers is the communicating strategy and account insights.

Continue Reading Strategic Tools Your PPC Agency Should Be Providing

7 Must Have Reports To Create In AdWords Report Editor

August 21, 2015 By Cassie Oumedian

AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.

Continue Reading 7 Must Have Reports To Create In AdWords Report Editor