Read 3 tips you need to know before getting started with Bing Shopping Campaigns and learn some of our insights.
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6 Strategic Tools Your PPC Agency Should Be Providing
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
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Is Your Account Leaving Money On the Table From Lost Impression Share?
We will dissect the various forms of impression share metrics, show how to calculate incremental conversion opportunities lost to budget and ideas to help improve total impression share.
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Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
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7 Areas Where Your PPC Account Is Broken
Here are 7 areas to focus on where there can be the most opportunity to identify gaps in a PPC program and help create a blueprint for success.
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
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Implement Bing Universal Event Tracking Or Be Left In The Dust
In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).
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Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
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How To Create Google Analytics Custom Attribution Models
If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
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4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
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Is Your PPC Budget Setting You Up To Fail?
Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.
5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily...
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