Cassie Oumedian

With over 10 years of PPC agency experience, paid social and analytics, Cassie is our Hanapin Associate Director of Services, Growth and Blogger. Cassie has had the opportunity to work on some Fortune 500 SEM accounts in several verticals including: Technology, Travel, Retail, Automotive, Insurance, Health and many other industries. Her PPC expertise includes Google Ads, Bing, Yahoo, Facebook, Social and Programmatic. Cassie oversees our social and analyst teams while managing PPC accounts with spend from $2K to over six-figure monthly budgets world-wide. Find her on twitter @cass_oumedian or on her Google+.

3 Tips You Need To Know Before Creating Bing Shopping Campaigns

June 4, 2015 By Cassie Oumedian

Read 3 tips you need to know before getting started with Bing Shopping Campaigns and learn some of our insights.

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6 Strategic Tools Your PPC Agency Should Be Providing

April 30, 2015 By Cassie Oumedian

This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.

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Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach

March 16, 2015 By Cassie Oumedian

In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.

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7 Areas Where Your PPC Account Is Broken

February 23, 2015 By Cassie Oumedian

Here are 7 areas to focus on where there can be the most opportunity to identify gaps in a PPC program and help create a blueprint for success.

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How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%

February 12, 2015 By Cassie Oumedian

The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...

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Implement Bing Universal Event Tracking Or Be Left In The Dust

January 26, 2015 By Cassie Oumedian

In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).

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Showcase PPC’s Holistic Value With AdWords New Store Visits Metric

January 12, 2015 By Cassie Oumedian

32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.

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How To Create Google Analytics Custom Attribution Models

December 31, 2014 By Cassie Oumedian

If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.

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4 Bing PPC Predictions To Watch For in 2015

December 17, 2014 By Cassie Oumedian

Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.

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Is Your PPC Budget Setting You Up To Fail?

December 11, 2014 By Cassie Oumedian

Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.

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5 Tips For PPC Success in the Health & Supplement Vertical

October 24, 2014 By Cassie Oumedian

Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily...

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Cassie Oumedian

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