PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.
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7 Questions To Ask A Prospective Pay Per Click Agency
Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.
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Audit Your PPC Account in 20 Minutes Using AdWords Segments
80% of the time there are opportunities for increased efficiency just by looking at PPC segments. Learn how to run a 20-minute audit using AdWords Segments.
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Avoid A GDN Disaster With One Simple Optimization
Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.
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How Callout Extensions Helped Increase CTR by 221%
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221%
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Uncover These 5 Items To See If Your Agency Is On Top Of Things
Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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How to Track Facebook Conversions in 5 Easy Steps
As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to...
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How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can...
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5 Tips For Better PPC Lead Quality
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because...
Optimize Bids By Weather Using AdWords Scripts
It’s that time of year… drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is...
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Get an Edge on Competitors With Review Extensions
In an online marketing world where advertisers are constantly competing for impression share, visibility and conversions, how do you get your ad to stand out? For a typical search campaign advertisers have 130 characters to work with to make their...
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