The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and...
Continue Reading 3 Alternative Platforms For Recruitment PPC
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are...
Continue Reading 7 New Bing Ads Features – Including Product Ads!
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting...
Continue Reading Fine Tune Your Remarketing Campaigns with Membership Duration Segments
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic*...
As I’m sure most of you are aware, with the roll-out of Enhanced Campaigns we are all now opted into tablets and mobile for AdWords campaigns. While you can set bid modifiers to -100% to opt out of mobile with...
Continue Reading Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Getting Started With LinkedIn Ads – What You Need To Know
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook...
Continue Reading Facebook Sponsored Stories Sail Into The Sunset
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success....
Continue Reading The Dangers Of Remarketing Sensitive Products
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate...
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever...
Continue Reading Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the...
Continue Reading 7 Tips For Getting Your PLA Campaign Holiday Ready
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive...
Continue Reading Increase Conversions With Facebook Lookalike Audiences
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