It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: 5 Easy Mistakes to Avoid, Part V
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: How to Optimize CSEs, Part IV
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: The top 10 CSEs, Part 2
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of...
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your...
Continue Reading 10 Social Media Ads that Help Nurture Buyer Decisions
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new...
Continue Reading Learning From Amazon to Increase Ecommerce Impluse Purchases
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with...
Continue Reading PPC Gone Viral – Turn A Big News Story Into PPC Success
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
You’ve asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We’ll be posting twice a week until all...
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store,...
Continue Reading Full Value of Mobile – A Dream Coming True?
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