Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.
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Chadd Powell
Thinking Simply About Ad Campaign Design
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.
Developing a PPC Analyst Mindset
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
Data Studio Tips Part 1: Beginner
Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners.
Scalable Analytics Team Structures: Centralized vs Decentralized
The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.
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Assessing Your PPC Data and Analytics Needs
Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset.
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Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
Continue Reading Facebook Relevance Score: One Metric Becomes 3
3 Tips to Building Good Lookalike Audiences in Facebook
Learn how to build top performing lookalike audiences in Facebook.
Continue Reading 3 Tips to Building Good Lookalike Audiences in Facebook
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Diagnosing Audience Fatigue in Facebook Using Delivery Insights
Learn how to use Facebook's Delivery Insights to diagnose audience fatigue in your campaigns.
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Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Continue Reading Improve Your Facebook Ads With Creative Hub and Split Testing
Facebook Custom Audience Targeting Updates
Learn about the most recent updates to Facebook's engagement remarketing audiences and get tips on how they can be used.
