One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.
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A Guide For Letting Go of Outdated Google Search Best Practices
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.
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How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
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Video Remarketing: LinkedIn vs. YouTube
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
6 things you might not know about Google's optimization score and how digital marketers should treat this metric.
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Use this story-telling device to enhance PPC reporting
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...
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Midwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out,...
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Look Me in the AI: A Glimpse Into Target Impression Share Bidding
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
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The Fast & The Curious: how chatbots meet modern buying demands
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
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SaaSy Chatbots: How To Talk Back To Your B2B Customers
Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.
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Client Presentations: A Guide For Sophisticated Digital Marketers
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
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Marketing Events In Facebook
Explore valuable insights for marketing events in Facebook discovered by testing and analyzing data for over a year!
