Danielle Gonzales

Digital Marketer for Hanapin Marketing with a penchant for fiber arts. I can spin a yarn to boot...

Could Another Digital Agency Easily Steal Your Clients?

December 4, 2018 By Danielle Gonzales

Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.

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Become A PPC Sleuth – Fun Ways To Gain Competitor Insights

October 8, 2018 By Danielle Gonzales

Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.

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Expectations & Marketing Ideas for PPC Clients with Drift

August 6, 2018 By Danielle Gonzales

Interested in moving away from standard website lead gen forms to using Drift? Explore the expectations as well as a few marketing ideas!

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Automated Bidding Strategies By The Numbers

July 12, 2018 By Danielle Gonzales

Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.

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Becoming Allies With The Sales Team: A Lead Gen Solution

May 23, 2018 By Danielle Gonzales

Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!

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Not All PPC Conversions Are Created Equally – A Lead Gen Success Story

March 14, 2018 By Danielle Gonzales

Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.

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Display Advertising for Lead Generation: One Approach

February 21, 2018 By Danielle Gonzales

Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.

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New Features In Bing Ads To Get Excited About

January 30, 2018 By Danielle Gonzales

Explore a number of new features available in Bing Ads including: more automated bidding options, importing approved product offers from Google to Bing and more!

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