In this post, I will outline the steps for getting successful account management off on the right foot.
It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them...
Continue Reading It Takes Two To Make A Thing Go Right—A Tale of Two Clients
How To Better Connect With Your Client
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you.
The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.
