We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
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3 Areas To Analyze Before Taking On A New PPC Account
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
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How To Go About Adding To Your PPC Mix
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
3 Ways To Decrease CPA Without Tanking Volume
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
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Identify The Best Structure For Your PPC Account
Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
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Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Escape Your PPC Data Rut With These Four Reports
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains.
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Be Smarter About Your Display Network Placements
Here’s something to keep in mind as you continue to develop a strong presence on the Display Network.
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