A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.
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Multiple CID Madness: Managing One Client Over Many Accounts
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.
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How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
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Discovery Campaigns As A Part Of Your Remarketing Funnel
If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.
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Does PPC Make The World A Better Place?
How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility.
Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.
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Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
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Gmail Campaigns Case Study: Audience Type Performance
How do different audience targeting methods stack up against each other for Gmail Campaigns? We analyzed the data.
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2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
Explore a recap of 2018's biggest news stories that affected the digital marketing industry.
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What Constitutes Discrimination for Digital Employment Ads?
New suits that allege Facebook facilitates age and gender discrimination have potential to clarify digital marketing law. We break down the implications.
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Max Clicks For Budget-Limited Campaigns: A Case Study
Does Max Clicks work better than ECPC for budget-limited PPC campaigns with limited conversion data? Find out!
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