While Facebook’s recent poor showing is not catastrophic for the platform, advertisers should audit their own advertising practices in light of the privacy and advertising concerns that contributed to the tech giant’s decline.
Continue Reading What Advertisers Can Learn From Facebook’s Rough Quarter
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
Continue Reading Why You Should Test Target ROAS Bidding for Shopping Campaigns
In this post, we’ll discuss why franchise companies can present unique challenges for PPC search management, and strategies for confronting those challenges.
Continue Reading Tips for Managing PPC Campaigns for Franchise Companies
Rachel Goodman, Staff Attorney at the ACLU Racial Justice Program, answers our questions about the intersection of civil rights law and digital marketing.
Continue Reading Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
Explore how a profit-based management approach can unlock growth opportunities in your accounts!
Continue Reading Reframing The Conversation: The Benefits Of Profit-Based PPC Management
How to edit Supermetrics queries to unlock new functionality and save time. Two use-cases explained.
Continue Reading Unlock New Functionality And Save Time With Supermetrics Queries
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