Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.

elizabethmarsten
Elizabeth works with teams in advancing cross-functional strategic services through program development, advertising, and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger, and Criteo Retail Media.
With more than 15 years of e-commerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading search conferences in North America — including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a regular contributor to AdWeek and the occasional blog.