These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.
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Emma Franks
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
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Lean Six Sigma for Digital Marketing Managers
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.
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#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are...
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PPC Divination: Forecasting Uncertainty in Excel
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
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Finding Success Through A Shared Vision
Hanapin Marketing is a Best Place to Work in Indiana and certified as a Great Place to Work® by Fortune. The secret? Close adherence to the Hanapin vision.
How To Build Custom Affinity Audiences In Old & New AdWords
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use.
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5 Tips to Write a Winning Hero Conf Speaker Pitch
If you're hoping to secure a speaking slot at Hero Conf 2018, incorporating these 5 pitch-writing tips may provide the edge you need to seal that deal.
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A New Perspective For YouTube Advertising
YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads.
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.
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Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
