The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.
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Emma Burnham
Considering A Paid Search Career? Here’s What To Assess
Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
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It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.
Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.
Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
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Take Advantage of AdWords Audiences With RLSA Campaigns
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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How to Form a Remarketing Strategy
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and...
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and...
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4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates....
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Making the Most of the Dimensions Tab in AdWords
A new year means a new start, if you haven’t been utilizing the dimensions tab to date you have been missing out! The dimensions tab provides you with the opportunity to do a lot of top level analysis, moving away...
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Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific...
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