Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.
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Eric Couch
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.
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Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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The Importance of PPC Industry Certification
Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.
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Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
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How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
Excel PPC Heat Mapping 101
Spreadsheets are hard. For the uninitiated, diving in to an Excel file can be a daunting task. Make it easier on yourself with conditional formatting!
One Million Ways to Define a Conversion: The A-Z Guide
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
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How to Keep Your Broad Match Keywords in Check
Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you...
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