Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Lessons Learned in 2012: Three Tips to Understand Your Account
Dear Bing Ads, We need to talk. I’ve been working with you long enough now that I feel a certain level of familiarity with your systems and processes. So please understand that what I’m about to say comes from a...
You know you should audit your account, right? Whether it’s a new account you’ve just taken over or one you’ve been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC...
Continue Reading Audit Your Account With Wordstream’s AdWords Grader
The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do...
It’s finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords...
Continue Reading Update: Google Impression Share Reporting Changes Live
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family...
Continue Reading Are You Smothering Your All Time Top Converting Keywords?
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change...
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression...
Continue Reading Google Makes a Big Impression and Bing Adds Sitelinks
If you’ve been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new...
Continue Reading Google’s New Ad Rotation Settings are Now REALLY Not the Devil
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily...
Continue Reading Sharing is Caring: Google AdWords Introduces Shared Budgets
This week, we’ve been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can...
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our...
Continue Reading Hope You Weren’t Planning On Split Testing Your URLs
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