This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will...
Continue Reading Our Guide to Google Analytics IQ Testing: E-commerce Tracking
People are often confused about trademarks in general, but even more so when it comes to trademarks and PPC. Just the word brings about a sigh, as most foks equate trademarks with legal matters, which automatically sound confusing. In order...
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content (or display) network is a great way to help expand your...
Continue Reading Finding Success on the Google Content Network
I love how Google Adwords continues to change to provide additional tools and settings to help optimize my accounts. While there are times I get frustrated with the content change (still not happy about the disappearance of all of the...
Continue Reading How-To for Google Display Conversion Optimizer Setting
The turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode.
Continue Reading 6 Optimization Tips to Get Ready for the New Year
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and...
Continue Reading Using Microsoft Advertising Intelligence for Keyword Expansion
We all know the importance of data but what is even more important is that the data you are tracking is correct. Your PPC success hinges on not only the numbers in your account but also that the numbers you...
Continue Reading How to Troubleshoot Conversion Tracking Issues
The last few weeks we have been tackling basic PPC principles, looking at “how can I make it better?” with some general best practices and tips. We have looked at account structure tips and steps to improve your quality score...
You just got a new PPC client or maybe you are starting an account for a new brand or division of your company – what are you going to do first? Keyword research? Write ads? Before you dive in head...
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click...
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your...
Continue Reading Google Experiment Settings Part 2 – the results are in!
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you...
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