Frederick Vallaeys

Frederick Vallaeys is a Google Insider who worked on developing AdWords from 2002 to 2012. He served as Google's AdWords Evangelist, was on the founding team that created AdWords Editor, and was a member of the Quality Score team for 7 years. Today he is a cofounder and CEO of Optmyzr, a PPC tool company that streamlines managing AdWords and Bing Ads with One-Click Optimizations™, Enhanced Scripts™ for AdWords, and PPC reporting.

A Script For Identifying Ad Groups That Lack Sitelink Impressions

April 28, 2016 By Frederick Vallaeys

Behold an AdWords Script that generates a quick report to help identify opportunities with ad extensions.

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These AdWords Scripts Will Help Manage Shopping Ads

March 22, 2016 By Frederick Vallaeys

Find duplicate targets, check product group structure, set CPA based bids and automatically download shopping reports with these free AdWords Scripts.

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The AdWords Script To Create Ads In Bulk

February 17, 2016 By Frederick Vallaeys

Learn about the script that makes sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk.

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View The AdWords Script That Alerts You When Your Account Is Down

January 13, 2016 By Frederick Vallaeys

Automation can send a stream of alerts whereas custom automation can send alerts at the right time based upon factors account managers know about accounts.

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Advanced AdWords Budget Script

December 9, 2015 By Frederick Vallaeys

Set AdWords budgets for accounts, ad groups, keywords, and ads. Maintain budget periods of days, weeks, or months. Never spend more than you intended.

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AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?

November 11, 2015 By Frederick Vallaeys

One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...

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How To Build Your Own Emergency Stop Button For AdWords

October 14, 2015 By Frederick Vallaeys

I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.

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3 Ways Custom Labels Improve Product Ads ROI

September 23, 2015 By Frederick Vallaeys

Custom labels in Google Shopping campaigns are a great feature to use because they can help you get more clicks for the products that deliver the best results.

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The Impact Of Google’s July 2015 Quality Score Change

August 20, 2015 By Frederick Vallaeys

On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.

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