A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
Putting The Focus On Conversion Rate Optimization
The focus on CRO will increase by 79% in the coming year.
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Expect Growth With Yahoo Stream Ads
Account managers are excited about growth opportunities for the new year, especially with Yahoo Stream Ads
Determining PPC Budget Growth In 2015 – The State Of Paid Search
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
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The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. As the industry continues to grow, be prepared for even more advertising platforms.
#Hanalife – Become A Hanapin Team Member
We ’re hiring both for our Paid Search Team and for non-paid search positions.
What Is PPC Keyword Research?
There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC accounts.
The Importance of PPC Landing Pages
In the world of marketing and advertising, landing pages are typically tailored toward a specific purpose and designed to guide visitors toward your conversion goal.
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
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Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.
What Is Conversion Rate?
Measuring conversion rate is one way to provide the direct actions of a visitor and develop actionable insights.
Remarketing And Implementing Remarketing Code
When people leave your website without taking a specific action, remarketing helps you reconnect with them by showing relevant ads as they browse the web.
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