Recently, we noticed that we were getting a bunch of campaigns stuck in the "comfort zone." Volume levels were struggling and there was no way to put them on the rise. You know the feeling, right? Anyway, more volume was...
Continue Reading Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
If you care about your conversion rates, you know that every marketing campaign needs a dedicated landing page. This is especially true when it comes to PPC where you're paying for every click.
Continue Reading Eight Steps to Craft the Ultimate PPC Landing Page
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
Continue Reading Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Today’s post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators –...
Continue Reading How Restructuring Improved Quality Score & Reduced CPA by 23%
PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted...
Continue Reading PPC & Brand Awareness: Are You Doing it Right?
As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google...
Continue Reading Big AdWords Certification Changes Are Coming
Today’s post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. — As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the...
Continue Reading 3 Heist Movie Rules That Can Really Help Your Conversion Rates
Dynamic Search Ads (DSA) was first launched in beta in late 2011 and went on to be fully released to Adwords users in October 2012. Despite this it seems that uptake has been poor - take a look into the...
Continue Reading Get More From Google Adwords Dynamic Search Ads
The introduction of enhanced campaigns has been bad news for Tablet-only advertisers. Thomas Hertkorn of Netlead discusses the options you have to get round Google's latest constraints using RLSA.
We’re presenting a list of some PPC hangouts that you should reconsider and spend some more time in. Don’t let your eyes gloss over these hidden gems; your accounts will be better for it.
Continue Reading Eight PPC Tactics That Are Hiding in Plain Sight
Google recently rolled out the Keyword Planner tool and despite it going relatively unnoticed, it is in fact a huge update to the Google Keyword Tool. Learn more about the latest features and changes.
Continue Reading Google’s Keyword Planner: What’s changed and is it any good?
Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel...
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