Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site...
Continue Reading Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital...
Continue Reading Premium Placements: Understanding Success Metrics
Valentine’s Day is all about expressing love for each other, and there’s no one PPC Hero loves more than you – the loyal readers. Please accept this as his official invitation to be PPC Hero’s Valentine this year.
Then put your little hand in mine. There ain’t no hill or mountain we can’t climb. Babe…
The versatility of a great project manager can assist a company in many functions. When reviewing a PPC marketing campaign, consider utilizing best practice project management skills to promote a strategy that can bring increased efficiency and profitability to your...
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In...
It looks like PPC Hero is having a little trouble decorating his tree. Maybe next year he’ll ask SEO Boy and Ms. Clicks for some help. From all of us here at PPC Hero, we wish you a happy and...
As the temperature continues to drop, it’s time pull out your favorite, coziest holiday sweater. It’s the best and most festive way to stay warm. PPC Hero and Ms. Clicks are certainly excited about their new holiday sweaters!
In this line of work, I’ve talked to many small to mid-sized business owners who are trying to buy into the whole“get seen on the Internet” thing but don’t know exactly how to do it. They’veset up a Google places...
Continue Reading Making AdWords Work For SMBs With Bid Automation
Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to...
Continue Reading Expert Advice and Best Practices for AdWords Dummies
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to...
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and...
Continue Reading Do You Know the Personality of Your PPC Account?
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