Happy 5th Birthday Search Engine Land, from all of us at PPC Hero.
Happy 2nd Anniversary Angry Birds!
Angry Birds was first released two years ago today and since then has been downloaded over 300 million times. People play the game 200 million minutes per day, equal to 16 years of game play every hour of every day! It’s...
Expand Your PPC Skills While Giving Back!
As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign. As PPC pros know, a campaign is never finished, and...
7 Tips For PPC On A Budget
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits...
Cyber Monday!
Cyber Monday was officially introduced in 2005 and was the highest spending day last year. It looks like PPC Hero is playing hooky and taking advantage of all the great Cyber Monday deals!
If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much...
Continue Reading If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been...
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands...
Continue Reading 3 Strategies for Building Buzz Ahead of a Trade Show
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Where there are paid search advertisers with questions, PPC Hero is close at hand with the answer! In this month's Ask PPC Hero you'll learn about tailoring messaging in Remarketing campaigns, pausing low QS keywords, and why Mario Lopez is...
Continue Reading Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Honoring Our Veterans
PPC Hero salutes all the brave military men and women who have fought for our country. We honor and remember you, today and always.
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping...
Ask PPC Hero!
PPC Hero truly enjoys interacting with our readers and answering their questions. To aid in this, we implemented a KISSInsights pop up box on the site where readers could submit their questions. The problem was this box would pop up...
