In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable...
Continue Reading The Future Keeps Getting Brighter for Display Advertising
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it...
Continue Reading The 10 Cardinal Sins of Paid Search Marketing
Today we have a post from one of our PPC Hero allies! James Zolman (@jameszol) is a guest author at PPCHero.com. He is the founder and CEO of QualityScores.com, a quality score analysis, optimization and consulting company. In this post...
Continue Reading Breaking! More Click Count PPC Ad Tests In The Wild
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google's new...
Continue Reading Google’s New, Easier Instant Previews and the PPC Effect
Rick Santorum has a serious Google problem. It’s not the lewd website topping the search engine results for his name, it’s something potentially more damaging for a presidential hopeful: he doesn’t get internet marketing. And he could use a good...
This is part 3 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search...
Continue Reading Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 2 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of...
Continue Reading Bring More Visitors To Your Site By Advertising on eZanga
This is part 1 of PPC Hero’s advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad...
Continue Reading Why You Should Be Advertising With Adknowledge
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. In her post, Kathleen goes over how to integrate call tracking with your PPC campaigns...
Continue Reading How To Effectively Capture Offline PPC Lead Conversions
Today we have another great guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. In his blog he provides some tips to boost...
Continue Reading How To Increase Your PPC CTR – It’s Staring You Right in the Face!
There are a lot of things to love about Spring. The sun is shining and flowers are blooming, but what PPC Hero and Ms. Clicks love most is the chance to show off their Spring best. They both have shown...
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions...
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