CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here...
Continue Reading 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at...
Continue Reading Back to Basics: What Is Conversion Rate Optimization (CRO)?
I want to shed light on some broader concepts that we use to approach CRO strategically—and to demonstrate that great UX doesn’t happen by just saying, “Yeah, I think that will probably work.” There are reasons as to why you...
Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.
Continue Reading Account Management: One of My Top Takeaways From 2018
Websites are revenue-generating business tools, and they’re faced with a lot of competition. Get some tips on how to use them wisely!
Explore the common types of pushback we frequently encounter that will help to explain the importance of conversion rate optimization (CRO).
Continue Reading Conversion Rate Optimization (CRO): Why You Need It
We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.
Continue Reading The Secret to SEM Success: Machine Learning
In this webinar, join Hanapin’s Rachael Law and Krista Hsieh for help with analysis and troubleshooting in Excel. We’ll help you get the most out of your data to drive impactful results.
In this live webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the...
Continue Reading What the State of PPC Report Reveals for 2018
In this live webinar, Hanapin’s Lauren Rosner and Wordstream’s Mark Irvine have a conversation about ad copy to give you new approaches and tips that will drive better results for your company. They’ll even provide some case studies for inspiration.
Continue Reading Data Insights and Strategies for Irresistible Ad Copy
Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed...
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