To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads’ complex layers...
Continue Reading The Ultimate Guide to Your Google Ads Account Structure
The 2024 presidential election offered a fascinating study in contrasting campaign strategies. Despite Vice President Kamala Harris outspending President-elect Donald Trump on advertising by $460 million, Trump secured victory. According to existing FEC filings, Harris allocated $346 million to radio,...
Continue Reading Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending
New to Meta advertising and feeling like you’ve landed in Oz? Don’t be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In...
Continue Reading The Ultimate Guide to Meta Advertising On Facebook & Instagram
Discover how to effectively leverage Amazon’s ad platform to reach your target audience and drive results. Amazon’s exclusive beta launch for non-endemic businesses marked a game-changing opportunity for service-based companies to tap into the e-commerce giant’s vast customer base. With...
Continue Reading Essential Strategies for Mastering Amazon Non-Endemic Ads
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