Performance Max—Google’s new catch-all campaign type—has pros & cons. Learn how to unlock pipeline potential with Google’s new digital advertising skeleton key.

hillarygillis
Hillary Gillis is a consultant at Outshine. She helps create and implement revenue-driving digital advertising strategies for international clients, specifically within the B2B SaaS market. Naturally growth-driven, she applies a competitive lens to her work—always striving for the plays that will really pay off for her clients—whether it means incorporating a new channel, or completely rebuilding an existing one. Hillary also swims, runs, volunteers, and writes—most often, for VICE.