Jacob Brown

Jake has been in the PPC Industry since June 2012. He has worked in agencies and in-house at an electronic components company as a Search Engine Marketing Specialist. He started working at Hanapin Marketing in November 2013.

Reacting To Device Targeting Changes in Bing

March 6, 2015 By Jacob Brown

Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.

Continue Reading Reacting To Device Targeting Changes in Bing

Finding Ad Copy Significance Levels Through Excel Testing

February 26, 2015 By Jacob Brown

Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.

Continue Reading Finding Ad Copy Significance Levels Through Excel Testing

Automate And Manually Change Bids With Excel

February 9, 2015 By Jacob Brown

Utilizing Excel formulas for bidding strategies allows advertisers to take advantage of automation and manual bidding together.

Continue Reading Automate And Manually Change Bids With Excel

Quick Keyword Tool In Excel

January 27, 2015 By Jacob Brown

Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.

Continue Reading Quick Keyword Tool In Excel

Account Structure and Reporting in Excel

January 6, 2015 By Jacob Brown

How building out accounts in an organized manner helps with reporting and ease of optimizations.

Continue Reading Account Structure and Reporting in Excel

4 More Unique Solutions PPC Agencies Offer

December 8, 2014 By Jacob Brown

Our team has explored the topic of selecting the right agency, and now it’s time to outline some of the various ways you could work with that agency.

Continue Reading 4 More Unique Solutions PPC Agencies Offer

Google AdWords Puts Focus on Shopping Campaigns

November 20, 2014 By Jacob Brown

As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.

Continue Reading Google AdWords Puts Focus on Shopping Campaigns

Morning Clicks: Google Puts More Focus on Mobile and More

November 19, 2014 By Jacob Brown

The focus this week for Google continued to be on mobile advertising. Google officially launched Mobile-friendly labels.

Continue Reading Morning Clicks: Google Puts More Focus on Mobile and More

Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More

November 5, 2014 By Jacob Brown

Getting tired of logging in and logging out of Google AdWords accounts? MCCs and Sub MCCs are no longer the only answer

Continue Reading Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More

New Reporting for Dynamic Sitelinks Coming to AdWords

November 3, 2014 By Jacob Brown

Google has stated that in the coming weeks reporting will be able to be seen through the Ad Extensions tab.

Continue Reading New Reporting for Dynamic Sitelinks Coming to AdWords

PPC Account Structuring and Campaign Building in Excel

October 29, 2014 By Jacob Brown

For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.

Continue Reading PPC Account Structuring and Campaign Building in Excel

Morning Clicks: Google’s Latest Releases and More

October 22, 2014 By Jacob Brown

What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.

Continue Reading Morning Clicks: Google’s Latest Releases and More

Jacob Brown

Subscribe to Weekly Blog Updates