Jacob Brown

Jake has been in the PPC Industry since June 2012. He has worked in agencies and in-house at an electronic components company as a Search Engine Marketing Specialist. He started working at Hanapin Marketing in November 2013.

Morning Clicks: Facebook Expanding Mobile Ad Network and More

October 8, 2014 By Jacob Brown

As Facebook continued it's efforts to compete with Google and Yahoo in the advertising world by expanding in mobile advertising.

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Automatic Item Updates Available for Google Shopping

October 1, 2014 By Jacob Brown

Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates.

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Mobile-Focused Display Ads Coming

September 30, 2014 By Jacob Brown

Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.

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AdWords Rolls Out Customized Creatives

September 26, 2014 By Jacob Brown

As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!

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Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More

September 24, 2014 By Jacob Brown

The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.

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New Device Targeting in Bing Ads Starts Now

September 16, 2014 By Jacob Brown

Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.

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Bing Ad Preview Tool Now Can Be Used on Product Ads

September 10, 2014 By Jacob Brown

Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.

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Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?

September 10, 2014 By Jacob Brown

The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.

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Product Listing Ads Extended for Search Partners

September 9, 2014 By Jacob Brown

Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.

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Callout Extensions for Everyone

September 4, 2014 By Jacob Brown

Callout Extensions coming to all AdWords users soon? Google has been using select AdWords users to beta test callout extensions.

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Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants

August 27, 2014 By Jacob Brown

In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.

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Now Available: Bid Optimization For High Valued Conversions

August 21, 2014 By Jacob Brown

AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.

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Jacob Brown

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