Explores the strategic benefits PPC provides and teaches how to build upon your PPC program to prove its value to your leadership team.
Continue Reading [New Whitepaper!] PPC Expansion: Building A Case For Your Leadership Team
[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know
In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
[New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Join conversion rate expert and guest presenter, Peep Laja, as he discusses 11 of the biggest testing mistakes he frequently sees companies make.
[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
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[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
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[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
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[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
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[On Demand Webinar!] Harness The Power Of PPC and SEO for Insane Landing Page Results
In the webinar recording, Raven Tools and Hanapin Marketing talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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[New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss 8 bidding hacks that can supercharge your PPC account.
Continue Reading [New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
