PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
Continue Reading [Whitepaper] How To Save Time On Your PPC Management
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and...
Continue Reading Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you love PPC Hero and don’t want to miss a single post? Then you should follow us on Twitter and like us on Facebook! Not only do we share all the brand new posts on PPC Hero, but we...
Continue Reading Calling all PPC Hero Allies: Follow us, like us (get to know us!)
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
Continue Reading [Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at...
Continue Reading [New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This...
Continue Reading [Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
Continue Reading [Toolkit] The Ultimate AdWords Bundle For PPC Success
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors...
Continue Reading [New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what...
Continue Reading How To Transition Between PPC Managers [New Whitepaper!]
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different...
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This...
Continue Reading 30 Excel Tricks To Save Your PPC Life [Whitepaper]
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