For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal...
Continue Reading New Webinar with John Gagnon! 5 Reasons You Need To Use Bing Ads in 2015
It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of...
Continue Reading Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
Continue Reading The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs....
Continue Reading Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
Continue Reading 10 Key Traits Found In The Perfect PPC Account Manager
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
Continue Reading Become The Expert! New Advanced Guide To Google AdWords
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a...
Continue Reading 5 Ways Location Targeting Delivers Big Results [Webinar]
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available,...
Continue Reading Master Social PPC in 2015! [Webinar Recording]
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
Continue Reading 12 PPC Agency Solutions You May Not Know About
Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don’t have a strategy prepared for the new year (or worse, not even advertising on social – if this...
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
Continue Reading The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
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