Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how to take advantage of that unique seasonal shift. You know...
Continue Reading How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
Continue Reading Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
Continue Reading 9 PPC Hacks You Should Be Using – New Whitepaper!
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
Continue Reading 9 Things You Need To Know About PPC Analytics [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading [Webinar Recording] Conversion Matters: Getting Started With CRO
The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine’s list of the 5000 fastest growing...
Continue Reading What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading Conversion Matters: Getting Started With CRO [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading [Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
Continue Reading How To Choose the Right PPC Agency – Whitepaper!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends...
Continue Reading The State of Paid Search in 2014 – Take The Survey!
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You’ve probably already done some automation with your account(s), but chances are, you haven’t discovered all of...
Continue Reading 9 Hacks For Custom Automation [Webinar Recording]
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