In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...
Continue Reading [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.
Continue Reading Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
Continue Reading [Hero Academy Video] What You Need to Know About Naming Conventions
There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4!
Continue Reading Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.
Continue Reading [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
In this special edition of our PPC Newsflash series, Hanapin’s President Jeff Allen and Director of Services Carrie Albright, break down what kind of stats and insights you’ll find in our newest report.
Continue Reading The PPC Newsflash: State of PPC Insights for Digital Marketers
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
Continue Reading [Hero Academy Video] Overview of Frequency Capping
In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.
Continue Reading [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate...
Continue Reading [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
Continue Reading New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.
Continue Reading 10 New Jobs Posted on the PPC Hero Job Board
Save time and Become the Hero with updates from PPC Hero in your inbox!
