As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 1 Compass – Shot Down: Understanding PPC Disapprovals
PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st. Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC...
After a crazy week of voting (and so many close races!), the final 16 contenders in this year’s Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen...
Continue Reading Sweet Sixteen Baby! Vote now in Search Marketing Madness
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [Webinar Recording]
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
The first round of voting closed on Friday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the contenders that were able to make it to the next round of the tournament. There...
Continue Reading Vote for Round Two! Search Marketing Madness Continues
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [New Webinar]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that...
Continue Reading Be Even More Liked With This Guide: The Five Laws of Great Social Ads
Let the madness begin! It’s officially tournament time and Search Marketing Madness is back. This week is round one and we’ll commence today with all four regionals – Best PPC Conference, Best PPC Blog, Best PPC Software, and Best PPC...
Continue Reading Search Marketing Madness is Back! Vote for Round One
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7...
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