We’re going to discuss what business storytelling is, how to communicate a compelling, action driven business story to your clients, and tools that can be used to successfully deliver that story.
Continue Reading Tips For Being More Strategic With Your Clients
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
Continue Reading Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Using the consultative approach, we can recommend the appropriate set of PPC strategies and tactics that will help our clients reach and exceed their goals.
Continue Reading Be A Strategic Partner By Adopting The Consultative Approach
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
Continue Reading Three Things I Learned About Our Lead Generation Clients
We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.
Continue Reading Set Your YouTube Stage With TrueView Ads And Remarketing
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
Continue Reading Two Advanced Ways To Build Strong Client Relationships
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
Continue Reading Weekend Bidding Rules For Better Cost Per Acquisition
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
Continue Reading How We Quickly And Profitably Ramped Up Spend
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing.
PPC both complements and positively affects other areas of your online and offline marketing programs.
Continue Reading How PPC Creates Synergy Throughout The Marketing Program
Read on to learn about this strategic benefit that PPC provides to an organization.
Continue Reading How PPC Provides Competitive Insights To Organizations
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