Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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Uncertain Waters: Dealing With Executive Management Change
A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.
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3 Tips For Conducting An Effective Client Call
The largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls.
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Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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4 Red Flags That PPC is Not Right For Your Business And What To Do About It
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
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Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Manage Your PPC Clients More Effectively By Identifying Personalities
Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.
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An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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