For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Navigating The Maze of Changing Goals and Objectives
The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold...
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write...
Continue Reading Better Communicate The Value of PPC To Those You Answer To
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response,...
Continue Reading Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and...
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are...
Continue Reading Google’s New Campaign Type: Search with Display Select
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