So… the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a generally accepted estimate is somewhere in the 8 -10% range...
Continue Reading Facebook As Image and Brand-based Advertising?
This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance — if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do...
Continue Reading Ads That Snatch Defeat From The Jaws of Victory
So, I was busy scrolling through my newsfeed when I saw that The Onion Fanpage shared a link with me: And it worked. I smiled and clicked to read the rest of the satirical story. But then I wondered, how...
Continue Reading What You Can Learn From The Onion’s Facebook Marketing Strategy
Did you know buzzfeed advertises on Facebook? Did you know they’re not advertising for paid subscriptions or buzzfeed t-shirts or anything, but simply flogging their content/articles? Check it out: Of course, when I say their articles, that’s not entirely true;...
Continue Reading Content Marketing and Facebook: Paying For Readers?
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So...
Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: If it...
Continue Reading Facebook Ads: The Brilliant Ones Make It Look Easy
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not...
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great...
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how much...
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up:...
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still — just a picture of...
Continue Reading Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re...
Continue Reading A Great Headline Deserves An Equally Great Image
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