I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys...
Continue Reading Testing Rules and Opinion Drools — Especially For Facebook Ads!
In sales, one of the dreaded questions is the “premature” pricing question, where the prospect asks “how much” before the salesperson has adequately “built up value.” Of course, the question is only premature from the point of view of the...
The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly.
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards...
Continue Reading Narcissism Isn’t Social: How To Engage With Your Audience
“Proverbs contradict each other. That is the wisdom of a people” — Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer...
Continue Reading Joining the Conversation vs. Being More Interesting
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads — and the phenomena does exist — the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads....
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to...
No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean...
Continue Reading Facebook Ads & The Art of Hyperlocal Advertising
Facebook ads don’t give you much room to play with when it comes to the image, think 80×120 pixels. And yet, the image remains pretty much THE make or break element of your ad. Without a great image, you just...
Continue Reading Ads In the Wild: Use Close-Ups in Small Format Images
My wife is a former professional dancer and a huge fan of So You Think You Can Dance. In other words, she’s the perfect prospect for a new TV Show centered around professional dancing. that’s been created by the producers...
Continue Reading Targeting the Messaging: An Ovation TV Case Study
The sticking point on a pitch — you know, the part that might kill the deal or that drives some customers away — that part doesn’t go away when you ignore it. This is obvious in face to face sales...
Facebook offers what is arguably the most targetable advertising platform that has ever existed. The ability to slice and dice demographics, sociographics, interests, and indicated psychographics is truly impressive. But a highly targeted ad will never benefit from that targeting...
Continue Reading Your Messaging Should Be as Targeted as Your Ad
Save time and Become the Hero with updates from PPC Hero in your inbox!
