So I thought it would be fun to actually re-write an ad, rather than just comment or critique existing ads -- show you how I might do it different, or at least what variations I'd consider worth testing. So let's...
Branding Ads for Facebook
The web’s been buzzing lately about the power of online display advertising to drive branding. Whether brand building is an acceptable substitute for direct response metrics is highly debatable, but if you’re going to go the branding route with your...
Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
With a few savvy exceptions, most Facebook advertising clients run ads with a strictly direct response mindset. But while expecting measurable response from your Facebook ads is smart, it helps to keep in mind that ads aimed, written, and designed...
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Ads in the Wild: When Shorter Really IS Better
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series...
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Are You Taking Advantage of the Images in Your Own Back Yard?
In this week's installment of "Ads in the Wild", Jeff takes a look at LifeProof's PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image...
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Ads in the Wild: Words as Pictures
In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to...
Visual Striking Photos: Beyond Head Shots of Pretty Women
Before an ad can do anything, it has to be consciously looked at. And that means the photo had better be eye-grabbing, or at least interesting. And while it’s fairly easy to pick out subject matter that we’re hardwired to...
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Ads in the Wild: Make ‘Em Look Where You Want
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
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Marty Demonstrates the Purple Cow Principle – Facebook Style!
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
Continue Reading Marty Demonstrates the Purple Cow Principle – Facebook Style!
Ads in the Wild: Keeping it Social with Nostalgia
In this third post in our weekly Ads in the Wild series, Jeff Sexton of BoostCTR looks at utilizing nostalgia to make searchers connect with your ads.
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Ads In The Wild – Keeping It Social
This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give...
Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton, where he’ll dissect and analyze ads he sees various places online. Jeff's Ads In The Wild Series will give an in-depth...
Continue Reading Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
