There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
Continue Reading Is a Lack of Power Balance the Root of All PPC Issues?
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a...
Continue Reading Functional Vs. Performance Paid Search Strategies and Tactics
I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of the Fast and the Furious movies (fell asleep watching film...
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult...
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool
This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and...
Continue Reading Avoid Making Things Worse With These 3 Easy Tips
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision...
Continue Reading Posts 15-18/30: 18 Lessons From My First 18 Days
I have been thinking a lot about how to get the most out of my time. This is evident in the posts have been writing, but this is in terms of how to formally and intentionally structure my days so...
Continue Reading Post 14/30: Would You Be More Effective If You Did This?
A major focus of mine is attempting to notice if people walk away from interactions with me with more or less energy than before. I got the idea from this insightful article on management. The crux being that you can...
Continue Reading Post 13/30: Transcending Everyday Engagements
You’re great at getting down what the boss or client asks. You ask good questions. You are incredibly intelligent and diligent. You are also slow. It’s hard to hear, mostly because you know you run around all day from meeting...
Continue Reading Post 12/30: The 1 Trait Every Boss And Client Feels You Are Lacking
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. In the early days Account Managers didn’t exist. Someone in the IT department who knew...
Continue Reading Post 11/30: The Evolution Of The PPC Account Manager
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I have seen it in myself, and I certainly see it in our team, people...
Continue Reading Post 10/30: All PPC Managers Are Headed For Burnout
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