As an Account Director I am responsible for hundreds, and hundreds, and hundreds of thousands of dollars in ad spend through Google every month. Furthermore, that number is growing by approximately 15% a month. Why is it then when client’s...
Continue Reading 8 Ways Google Makes A PPC Manager Less Efficient
Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in...
Continue Reading Picking the Best PPC Call-to-Action Using Conversions per Impression
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests,...
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They are typically all individual great ideas but as a whole...
Continue Reading PPC (Over)optimization: How Not to Destroy a PPC Account
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use....
Google Insights for Search is a popular web trend tool, but it’s application to PPC is often overlooked. This post discusses three ways you can use the tool to increase the efficiency of your PPC accounts. Use Google Insights for...
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and...
Continue Reading 3 View-through Conversion Attribution Problems
You likely have keywords that spend money, get conversions, but convert at well below CPA/CPL goal. While these keywords are frustrating, the real sneaky profit killer keywords are those that spend money, get conversions but hide underneath good performance. Good...
Continue Reading Advanced PPC: Optimizing for Per Visit Value
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that...
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part...
Continue Reading Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
PPC optimization hyperbole? Could be. But for me, any one of the following ppc tasks can take me a mere 10 minutes and have produced a 10%+ bump in performance. The spirit of this post is not to convince you...
Save time and Become the Hero with updates from PPC Hero in your inbox!
